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The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 639 reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $19.35 with

Complete Your Routine

Crown Affair Microfiber Hair Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 639 reviews
4.9
average rating 4.9 out of 5
Based on 639 reviews
  • 5 Stars
    595 Reviews
  • 4 Stars
    28 Reviews
  • 3 Stars
    7 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    8 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
639 Reviews
Reviewed by Gerry S.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

leave in conditioner works

Without "Leave in Conditioner", my hair was still tangled. My daughter suggested leave in hair conditioner and what a difference it made. Not only was I able to easily get a comb through my hair, after drying and styling, my hair was softer and more manageable than ever. Thank you.

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Reviewed by Lauren S.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Love

Bought for a trip after almost finishing my first full size bottle. This is the perfect leave in and doesn’t make my hair greasy! It’s so light weight and lovely!!! My hair feels so much better already!

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Reviewed by Hillary C.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Can’t live without it and smells amazing

I’m obsessed with this! My hair looks way less frizzy when I use this and I love the way it smells

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